Tag: atlanta

Understanding Your Value

              Have you felt overwhelmed with all that has been happening in the world lately? If so, know that you are not alone, we feel it too. These feelings of no control can easily take over and completely consume your self-esteem. Today, we want to help you prevent that. As entrepreneurial leaders, our team here at Xcellent ATL knows first-hand the impact a weak mentality can inflict on an individual’s career and the success of a business. Although you may feel unprepared, overwhelmed, and frankly, small compared to others, you need to understand your value. You are intelligent; you are capable; you are destined for great things.

 

               Take stock of what you bring to the table. As a leader, everything that you do impacts everyone around you. No matter where you are on your journey to success, you make a difference. Are you an extrovert that can quickly bond with others? Great! You will always be the person that your team members come to, whether they are struggling and need help or are succeeding and want to celebrate. Are you an introvert? Fantastic! You see what others don’t and can provide neutral feedback to your team members that will help them strengthen and grow their skills.

 

               Your potential holds your value. Your worth comes down to two things: your values and the amount of knowledge that you have to share. If you worry about your role as a leader, then we suggest you maintain a student mentality. Jump at every opportunity to learn something new or to sharpen a skill that you haven’t used in a while. You are worth far more to a team or an organization if you are always at the top of your game. Only when you are committed to your self-development will others fall behind you.

 

               Open your eyes. The world has been turned upside down. As a business leader, as a person whose actions impact others, it can be easy to let your attitude slip. Our advice – DON’T. Look around you. Look at how far your reach goes. The time to stay vigilant and self-assured is now. We aren’t suggesting that you allow your ego to take over, but we do want you to understand how much of a positive impact you make on others when you behave like an exceptional leader.

 

               As we said earlier, it is entirely understandable to feel overwhelmed with all that is happening in the world. However, the last thing that you need to do is underestimate your value. You are a leader. You are someone that has the power to help or hinder others. The question is, which way will you sway? Will you be a positive influence that uplifts your team members, or will you allow self-doubt to consume you and allow your negative attitude to seep onto others? You are in charge of your attitude, so the choice is solely in your hands. These tips have helped our team members at Xcellent ATL stay committed to ourselves and our roles as leaders. Hopefully, they will help you do the same!

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Who is Xcellent ATL?

The path to success isn’t identical for everyone. Sometimes it takes trial and error to create the perfect “system” for you and your team. To build a strong foundation for success, it’s important to define your values, know your purpose, set key goals, and put in the work. Our team at Xcellent ATL recognizes these factors and we approach our goals, together, with the utmost professionalism and diligence- while also having fun! Keep reading to learn more about our team culture, values, services, and more!

Who is Xcellent ATL?

Located in Atlanta, GA, Xcellent ATL is an independently owned and operated sales and marketing firm. We represent one of the most well-known clients in the telecommunications, fiber optic, and entertainment industries. We pride ourselves in our focus on internal growth- and we strive to do so in a fun, professional work environment. Each day, we bring a new level of energy to our industry!

Xcellent ATL is committed to developing the leaders and entrepreneurs of tomorrow!

Our Mission

Let us dive into our mission at Xcellent ATL a little bit more for you. We heavily focus on collaboration, team strength, and overall team growth. Together, we work to build a client-centered, customer-directed, ‘outside of the box thinking’ marketing/sales firm capable of servicing an esteemed portfolio and promoting employee growth. With enthusiasm, we use our unique team skills and talents to deliver results that our clients not only expect, but also deserve.

At Xcellent ATL, we believe in a team built upon a strong structure with high efficiency. We provide our teammates with a top-notch training system that is guaranteed to help them grow both professionally and personally if they are ready to put in the elbow grease. Our management truly cares about each and every team member and serve as professional mentors to help everyone achieve their goals. We pride ourselves on the development of our people and we are adamant about providing an advancement opportunity to those who are dedicated to their own success. Xcellent ATL is committed to developing the leaders and entrepreneurs of tomorrow!

100% Opportunity

100% Results

100% Success

What are our core values?

  • Camaraderie
  • Philanthropy
  • Recognition
  • Excellence (It’s even in our name!)

Click here for more information on our core values.

What services do we provide?

  • Brand Marketing
  • Direct Sales
  • Team Development
  • Travel Opportunities

Click here for more information on our services.

We hope that by reading this blog, you have learned a little more about our Xcellent ATL office’s team culture and business. It has been our pleasure to give you more insight into the day-in and day-out goals we work hard to achieve. Together, we know we can Be Xcellent! To visually see more about our team, give us a friendly follow on Instagram!

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Meet Georgia Native: Donald Crawford

Xcellent ATL has an exciting introduction! In March of this year, our team grew by one. Georgia native, Donald Crawford, joined our team as an Account Manager. In his younger years, the natural funny-man dreamt of being a comedian. “My entire family would describe me as a funny guy,” says Crawford, “I was always laughing during my childhood. I remember going to work with my grandfather at the electrical company he owned and making the whole office laugh.”

After graduating from high school, Crawford went on to attend Savannah State University where he studied Criminal Justice. Alongside his studies, the Account Manager served as an active member of Kappa Alpha Psi Fraternity, where he networked with future leaders and served his community through philanthropy. After earning his undergraduate degree, Crawford went on to seek a master’s degree and did just that. Before joining our team, the Account Manager earned his MBA and became an entrepreneur in training.

Only a few months later, Crawford encountered the opportunity of a lifetime here at Xcellent ATL. His position as an Account Manager has allowed Crawford to grow in the industry, network with other entrepreneurs, and create a track record of success that speaks for itself. “I was totally attracted to the environment of Xcellent ATL,” says the Georgia native, “the people here were warm and inviting, while also cunning in business and goal-oriented.”

As for the future, Donald Crawford has a plan mapped out. “I hope to be managing a conglomerate of businesses,” says the Account Manager, “I want to move around. I would like to live in every capital city of the country for at least a season.”

From all of us here at Xcellent ATL, we thank you for your hard work, dedication, and adventurous spirit, Donald! Keep crushing it.

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Frequently Asked Questions at Xcellent ATL

As one of Atlanta’s top sales and marketing firms, our management team here at Xcellent ATL have come to realize that there is a lot that others don’t understand about our business. We are currently in the middle of interview season and we want to take the opportunity to answer a few questions that we’re commonly asked in our interview process. From compensation to growth structure, we’ve been asked it all and are ready to bare all! Ready, set, ask away!

Why direct marketing?

Did you know that there are two types of marketing? Indirect and direct. Examples of indirect marketing are billboards, flyers, and radio commercials. This type of marketing plays to your subconscious. You may not realize that you are paying attention, but your mind is. You are indirectly being influenced to acknowledge the company or brand. Direct marketing is more centralized. We reach a smaller base of people but with our face-to-face approach, we are able to provide our client with tangible results in the form of a new, instantaneous customer.

Why would a fortune 500 client choose us?

A fortune 500 client chooses Xcellent because we have the ability to accomplish one thing that their size prohibits them to do – a direct, face-to-face connection with their customers. We are able to increase their bottom line because our team is professionally trained in sales, marketing, advanced communications, and negotiations.. By focusing our efforts on a  relationship-based approach, we are able to bring our clients increased name-brand recognition and a high level of customer loyalty. In other words, they choose us because our size allows us to reach customers that they cannot!

Why should I choose Xcellent ATL?

This question is obviously one of the most frequently asked. Why us? At the end of the day, we know that Atlanta is full of amazing businesses that are hiring just as much right now as we are. But, there are a few things that we believe set us apart from the pack. Every candidate that walks through our door is given a life-altering opportunity. We provide on-the-job training, chances to network nationally, and we only promote from within. So, if you are looking for a position that will propel your career forward based solely off of your work ethic, we are a tremendous fit.

I have experience; do I still have to start at entry-level?

Our short answer, yes! No matter your career experience, you will start in the entry-level role within our Management Development Program. Now, this may seem pointless if you believe that your past experience should allow you to start higher up within our company. However, as we stated earlier, we promote internally based off of work ethic and results. So, if you have the experience, it should be easy for you to earn promotions and work your way up within our management program.

The economy for graduates is so competitive! Are you really hiring people who have a degree but limited experience?

Absolutely! As our fortune 500 clients expand across the nation, their need for our direct marketing skills increases.  This expansion requires us to consistently be on the lookout for qualified candidates to join our team, some with transferable work history and others relatable educational studies. One of our favorite quotes, “hard work beats talent when talent doesn’t work hard” reminds us that a level playing field is the best foundation we can offer for anyone entering our company.

As we said before, the Atlanta job market is vast and challenging to navigate! We know how intimidating it can be to send dozens of applications and have few interviews to show for it. Our wish is that by better-educating people on our systems and culture, we ensure a mutual fit for both the individual and company.  Hopefully, we were able to shed a little more light on our business by answering these frequently asked question and enlighten someone preparing to interview this month Xcellent ATL. Good luck!

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Meet Darrea Dawson: Team Lead

This month our Xcellent ATL team had the pleasure of sitting down with Darrea Dawson, a show-stopping team lead in our office. Dawson calls Wichita, Kansas home, and has been with the company since October of 2018.

Did you grow up in Wichita, or did you move around?
“I was raised in Wichita until the age of eleven, I then moved to Georgia and have been here ever since.”

What were you like as a kid?
“My parents would have described me as hardworking and quiet, but outgoing at times. They’ve called me talented, exceptional, athletic and studious.”

Were you involved in any sports as a kid?
“I played basketball in the position of second and third guard, but I was able to play all positions if needed. I used to skateboard as well. That was the first thing I ever wanted to be professional at.”

You were quite the athlete! How would you say that competitive environment shaped you?
“Being in sports showed me how to be competitive. I’ve always been competitive in nature. I always want to perform at my best and be able to say I can do anything I put my mind to.”

Did you know that you would end up in this career?
“I had no idea that would be in this field, but by the way my life was going, I knew I was going to do anything I needed to do to reach my end goal. This is a part of that journey so I decided to take it head on.”

What did you study in school?
“I went to college at SAE Institute of Technology for Audio Engineering.”
What is one life experience you feel has shaped you?
“I would just narrow it down to one experience because there are so many, and each play a specific role. I would narrow it down to having my two children because it helped me realize that my life isn’t just about me and my needs, but it’s about creating a better future for not only my kids but everyone who comes after.”

What is something we might not know about you just by looking at you?
“I’m going to change the world in some shape, form or fashion.”

When did you start with the company, and what were your initial thoughts?“I joined the team on Wednesday, October 14th. My first thought when starting the company was that no matter how hard it got, I had to stick in there. Something unique that I noticed is that everyone wants to be surrounded by positivity. I believe that if every job had this atmosphere, they would be a little better.”

How would you describe the culture at the company?
“I would describe it as a group of people who just want to be successful and are not satisfied with being average.”

What is something you’ve learned through your work that you didn’t know before?

“I learned that there was an opportunity to go from being entry level to owner in less than 18-24 months.”

What are your goals with the company?
“I want to eventually become an owner and use this as a vehicle to open other doors for more opportunities.”

 

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Meet Emmie Beery: Leader In and Out of the Office

Merry Christmas and Happy Holidays from the Xcellent ATL team! This month, we are giving ourselves the gift of appreciation, specifically for our impeccable and hardworking team. This month, we’ve decided to sit down with Emmie Beery, an AT&T Sales Representative Leader, here on our team about life and success.

Emerald Alexandria Suzylyn Beery, Emmie for short, was born in Griffin, Georgia. She remembers moving around until the fourth grade, when she moved to Senoia, Georgia. Beery spent the rest of her childhood years in Senoia, until graduating from East Coweta High School. Beery was a social and studious kid, who kept up strong grades and did the makeup for her high school theater program. “In that environment, I spent so much time with actors and actresses,” says Beery, “it was a competitive environment, where everyone always wanted to get the best roles.”

After graduating high school, Beery attended the University of West Georgia and Kennesaw State University to study nursing. “I had no idea I would end up in this field,” says Beery, “I’ve always been a people person and enjoyed helping people, so it ended up being a perfect match.”

For Beery, her home life is what gives her strength. “My grandmother raised me alone and always did her best,” says Beery, “she was a role model for me and showed me that I should always try my best. I also have 4 cats, 3 are rescues, and 1 I rescued in the field.”

On October 30th, 2018, Emmie Beery joined the Xcellent ATL team. “I immediately noticed that everyone was really nice, positive, supportive, and dressed super nice,” laughs Beery, “the team was welcoming and fun like a family, but everyone is there to hold you accountable for actions.”

“Through this career, I have learned that anything is possible if you just put your mind to it,” says Beery, “you have to work as hard as you can to reach your goals. I have developed a more positive mindset and outlook on life, and I thrive when helping people and being that solution provider for them.”

As for her goals, Emmie Beery shows no signs of slowing down. “I want to learn as much as I can about the company and myself to get myself where I need to be to run an office,” says Beery, “I know all of my leaders are there for me if I need help with absolutely anything.”

 

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Meet Xcellent’s Account Manager, Shakira Logan!

“I call it a happy place. Everyone goes through things in life, but once you get here it’s a free world and everyone is happy.”

Shakira Logan has been an account manager with Xcellent ATL since July of 2018 and has made great strides in success since that day. We decided to sit down with her in a one-on-one interview because we are inspired by her work ethic each and every day, and value her as an irreplaceable member of the team.

Logan was born in Toledo, Ohio, and raised in Collins, Mississippi, where she would live until heading off to college. As a kid, Logan was a natural introvert, bookworm, and highly intelligent student. Logan even skipped the eighth grade entirely, moving from seventh grade to high school.  Alongside her dedication to her studies, Logan played basketball throughout high school and into college. “Basketball gave me the competitive mindset I have today, as far as always wanting to win,” says Logan, “I always knew what I wanted to accomplish, and there’s always someone better than you- it pushes you to continuously strive for your best.”

Logan graduated high school in May of 2014 and headed to Alabama A&M, where she would study Sports Management. Logan was a busy college student, as she struggled to balance her workload with her time on the basketball team. Ultimately, Logan closed out her basketball career in her junior year, which she cites as “the hardest, but the best decision I ever made.” “I ended up having three surgeries in less than a year,” says Logan, “I would get out of practice at 7 and sit in my car until 10, because I couldn’t physically move. I was forced to make the decision because I didn’t want to be in a wheelchair at 30, but it was the hardest decision of my life- this was everything I had been working towards all my life. However, when I quit basketball I got the opportunity to become more involved on campus. I joined a professional business fraternity and a sorority, Sigma Gamma Rho.” Logan went on to become the President of Sigma Gamma Rho in her time as a college student. The account manager credits this involvement and professional training with much of her success today. “Basketball made me competitive,” says Logan, “but letting it go allowed me to grow into a young professional.”

Immediately after college, Logan took a 9-5 position in finance, but in an out of the blue moment, was let go. “I think I got comfortable there,” says Logan, “but God didn’t have that plan for me.” Shortly after that, Logan touched up her resume and put it out into the professional world- prompting Xcellent ATL to reach out.  “Within a few days of losing the job, I was contacted by Xcellent ATL,” says Logan, “it was meant to be.”

Logan started with the company on July 4th, 2018. “I didn’t know exactly what I would be doing, so I came in with an open mindset,” says Logan, “when I learned about the opportunity in front of me, I turned on that student mentality and got excited to learn.” What Logan quickly saw was the strength of culture we have created here at Xcellent ATL. “I call it a happy place,” says Logan, “everyone goes through things in life, but once you get here it’s a free world and everyone is happy.”

Through her work, Logan has seen both personal and professional growth, and her gratitude goes out to the company and her team. “I learned that I have a whole lot of patience,” laughs Logan, “I’ve learned that I am really great at talking to people- I make other people feel good about themselves.”

As for her goals, Shakira Logan sees only green lights ahead. “I want to open up my own office,” says Logan, “I want to grow a strong team and help others understand the opportunity we have here, and help them achieve their goals.”

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Meet Margarita: Our Xcellent Account Manager

In late September our team had the pleasure of sitting down with Margarita Crespo, a talented account manager here at Xcellent ATL. Xcellent ATL is a marketing and sales firm headquartered in Atlanta, with a focus on exactly that- excellence. Margarita Crespo has been with the company since July of 2018 and has made huge strides in success in the months following her first day.

Margarita Crespo was born and raised in Chicago, until moving out of the city at the age of 25. As a child, Crespo walked the line between outgoing and social, and shy and reserved. It wasn’t until her sophomore year of high school that the account manager fully found the outgoing personality we all see today. “Before high school, I was very shy,” says Crespo, “but after getting involved in so many sports teams I became much more outgoing.” The young athlete could be found on a basketball court, a softball field, or a swimming pool at any moment of the day. “Swimming was definitely my favorite sport,” says Crespo, “I love the water, I’m a fish.” The successful businesswoman credits much of her professional confidence to those days on high school sports teams. “Being on a team at that age teaches you that you can’t do anything alone,” says Crespo, “Even as a swimmer, I would swim in that lane alone, but I couldn’t do it without my team.” Crespo also credits her professional coaching ability to those days as a young athlete.

After high school graduation, Crespo headed to Northeastern Illinois University where she would study pre-law. “After I graduated college I completely changed what I wanted with my future,” says Crespo, “I spent time working with criminal lawyers at the Chicago Bar Association, and what I saw was not what I wanted to do with my life. So I decided to get an MBA from DeVry with a focus in information systems technology.” Crespo’s next stop in her career was the classroom. The account manager spent multiple years teaching high school students and still remembers those days fondly. “I fell in love with teaching,” says Crespo, “but I wanted to get into technology, so I moved onto IT management.” Crespo has packed her years in the professional world with ample experience in multiple sectors, the businesswoman would even go on to manage a small home health company before joining the Xcellent ATL team.

Crespo started with Xcellent on July 3rd, 2018. “The team mentality of the company is what pushed me to start,” says Crespo, “there was just a true opportunity to grow. Other jobs it was more of choosing your position and where you start is where you’ll be 20 years from now, I didn’t want that. I wanted a future and I wanted growth- I knew I could find that here.” For Crespo, the cherry on top was the strong team mentality she found at Xcellent ATL. “When you have a great team there’s no reason why you won’t be successful,” says Crespo.

As for the culture at Xcellent ATL, Crespo fit in immediately. “The company revolves around the team,” says Crespo, “being part of this team makes you grow and develop as an individual, so much of what we learn in the office can be applied to our lives.” Crespo has no shortage of positive words for her team and the development culture of Xcellent ATL.

Despite Crespo’s dense and diverse professional history, her experience with the Xcellent team has not lacked lessons. “I’ve learned how to address different customer needs and different types of individuals,” says Crespo, “with everything you do you come across people, and before this job, I don’t think I knew how to have effective conversations with others. My focus now is teaching people to work at the best of their ability and learning to satisfy everyone.” As for her daily responsibilities, Crespo has harnessed her teaching ability in the office and in the field. “On a daily basis I am teaching,” says Crespo, “It doesn’t matter how long you’ve been here, it matters how fast you learn, so I am constantly teaching others in the office. I am responsible for team building and helping others grow, that is my favorite thing.”

The past three months have been a whirlwind for Crespo, but she shows no signs of slowing down. “My goals are to continue helping others grow,” says Crespo, “I hope to be promoted to assistant management and beyond- if I can teach people to be better than me, I love that.” With a work ethic and determination like Margarita Crespo’s, there is no limit to success.

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Xcellent ATL: A Note To All Graduates
It’s hard to believe, but in just 3 short months a wave of eager graduates will flood the stages of Atlanta with fresh faces and dreams larger than their gowns! We’re positive that panic is ensuing for most, as who REALLY knows what they want to do long-term after college, but have no fear upcoming grads! The years of all-nighters, projects with people who don’t pull their weight and the 3 or 5 times you switched your major have all prepared you for life outside of college, haha!
Though your future may be unknown, what is readily available is your level of preparation! 3 months will come fast and every article, blog, and video you watch to get ahead is definitely in your best interest. And to help, we’ve enlisted the wisdom and humor of Xcellent ATL’s CEO, Terry, to answer some questions and drop some knowledge on you!
Q – Alright, Terry! Even though you’re apart of the Crimson Tide, we’ll try not to hold that against you in this interview!
Terry – You’ve got something against Alabama?! This Q&A might be over sooner than I thought, haha!
Q – Ok, seriously! What advice do you have for someone who is graduating from college this year and trying to find their first job?
Terry – Good question. The biggest thing when I interview recent grads is I find that they limit their options to certain industries. They mention to me, “I studied accounting, so I’m only looking for an accountant position.” And while the entire goal of going to school is to utilize your education afterward, it’s important to remember that your first job outside of college might not always be the dream one. Sometimes, it’s important to keep your options open, learn new skill sets and maybe even try something out of your comfort zone that you feel will better you professionally!
Q – Are you utilizing your degree?
Terry – Not really, and that’s ok! This is what I realized after I graduated – I was good at talking to people and desired to be in a leadership or management role in the future. I knew if I found those 2 opportunities in a position than I would give it a try. I never studied marketing or sales or entrepreneurship in school, but I accepted an entry level position with growth, despite my degree, and then moved into a position where our client asked me to oversee a branch office location for them in Atlanta. I would have never been in this position now, overseeing Xcellent ATL, if it wasn’t for my lack of fear to NOT use my degree!
Q – Do you think it’s important to be really involved in school?
Terry – Yeah, I really do. What being incredibly involved shows to an employer is that you’re able to get along well with others, that you know how to manage your time and also that you’re committed. All important qualities a manager looks to have in their workforce.
Q – Favorite business mentor students should know about!
Terry – I don’t have one specific person in mind, but I would say find someone entrepreneurial minded. The reason I say that is this. Think of some of the characteristics associated with being an entrepreneur. You would probably say motivated, versatile, flexible, open-minded, driven and laden with solid communication skills. So if you had someone with a wide repertoire of both soft and hard business skills, they would probably make a balanced role model for you, right?!
Q – Ok Terry, last question! What’s your favorite business book new grads should all read!
Terry – No Excuses by Brian Tracy, all the way. That book is all about the psyche of success and how we are the only limit to our ability. If you want a book to get you pumped and not take no in your job search, this is it!
And there you have it, folks! You’re all ready to go out into the world and LAND a great first job out of school because good things come to those who work their tail ends off! Which is of course what you did in the 4, 5 or 6 years you were in school, right, haha?! As we look to fill positions within our firm’s renowned Management Training Program, Xcellent ATL looks forward to the opportunity of networking and employing some of Atlanta’s brightest new graduates! Good luck!
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